Google reveals official URL shortener – G.co
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URL shorteners plays a very significant role when it comes to sharing and remembering web addresses. A bigger URL is not always better, and that is what may be the first URL shortening service TinyURL must have thought in 2002. And now its popularity influenced the creation of at least 100 similar shortening services.
In 2009, Google shrink up long, unwieldy URLs by launching public URL shortener, ‘goo.gl‘. On this Monday 18th July they revealed a new URL shortcut that will only link to official Google products and services: ‘g.co‘.
Google also mentioned on their official blog
The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.
There’s no need to fret about the fate of goo.gl; we like it as much as you do, and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web.
From now on when I will see a URL starting with ‘g.co’, I can be sure that it will lead me to some official Google article. This is actually a good thing to differentiate other URLs from official one.
