SEO vs SEM
RSS FeedSearch Engine Optimization (SEO) is the process of creating or adapting web pages so that they are easily indexible by Search engine spiders. SEO includes “optimizing” factors on the page to help computer programs to identify the content that is contained on the page. SEO includes paying attention to “on-page” factors like text, meta tags, file names, and other information in the page “source” code. As search engines have become more sophisticated, Search Engine Optimization has grown to include “off-page” factors like building links from other sites.
Search Engine Marketing (SEM) is a strategy that includes using SEO to be able to get a given page to have a high rank within search engine results and then to use those results to market a product or service. This means not only giving thought to the combination of “on-page” and “off-page” factors to help your page get indexed, but also building the information in such a way as to help consumers buy from your page.
SEM also includes SEO (search engine optimization) – the practice of making your site friendly to search engines “organically”. This is done without purchasing additional ads or paying to have your site listed first, instead, it relies on making your website attractive to search engines so that the site will come up early on the result page. These techniques include using inbound links, keywords and coding like special META tags to make your site more friendly to web crawlers – the programs that find new content on the web.
As I said SEO, or Search Engine Optimization, is actually one element of SEM, or Search Engine Marketing. Search Engine Optimization is the process of configuring, or optimizing your website with the appropriate keywords you wish to be associated with, in a manner that will make it easily “seen” by search engines. Some of the more common SEO tactics include:
1. Having Keyword rich web pages
2. Having Keywords in the title of your pages
3. Having Keywords in your domain name
4. Naming the images in your site using keywords
5. Naming the Alt tags of images using keywords
Search Engine Marketing is the process and the methods used to promote your site to search engines. The most common tools are:
1. Search Engine Optimization
2. Article Marketing
3. Video Marketing
4. Social Network Marketing
5. PPC, or Pay Per Click Advertising
No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own.
Very good information for everyone to know. Especially those that are designing a website. Without seo and getting listed in Google there is no organic traffic.
Without traffic to your sites it is more difficult to succeed.
The Blakester
Robert Blakely
Skype: The-Blakester
240-566-2474